Platform
Web + Mobile Support
Industry
E-commerce
Country
India
Service
E-commerce
Developing an E-commerce platform on Odoo
Connected, insightful, and adaptive E-commerce solution to improve customer satisfaction
This emerging fashion retailer provides a diverse range of apparel and accessories for men, women, and kids. With a focus on enhancing its digital presence, the company developed a user-friendly E-commerce platform offering personalized shopping experiences, dynamic filters, and efficient inventory management to meet customer demands seamlessly.
The platform integrates advanced features like loyalty point tracking, flexible delivery methods, and easy product discovery. Customers enjoy smooth shopping journeys with options like in-store pickups and personalized product recommendations. These innovations help streamline operations, increase engagement, and provide a tailored experience that keeps customers coming back for more.
Client’s problem statement
Creating an enterprise-level, omnichannel E-commerce platform with feature-rich functionalities
As a growing fashion retailer, our client was experiencing difficulties in offering a personalized and smooth online shopping experience. Their E-commerce platform lacked features such as easy product discovery, flexible delivery methods, and customer loyalty management. They required an advanced, efficient solution to simplify product configuration, track loyalty points, and improve product recommendations.
With Odoo’s website builder, we developed a custom E-commerce platform that addressed these challenges. It offered a smooth, engaging, and efficient shopping journey. Our tailored solution improved user experience with features like dynamic product variants, store pickup options, personalized recommendations, and loyalty management, leading to higher customer satisfaction and increased sales.
Challenges
Customers were facing difficulties in configuring product attributes before purchasing (Color, size, fit, etc.), which affected their shopping experience and led to missed sales opportunities.
The client struggled to integrate an efficient loyalty points system for customers to earn and redeem points since there was no plug-and-play model.
A few customers wanted the flexibility to pick up their orders in-store instead of opting for home delivery, but the platform lacked an easy-to-use store pickup option.
Customers needed guidance toward similar, available, or suggested products during the purchasing process to avoid frustration and improve their buying experience.
The client needed to offer different delivery methods based on product categories or tags (e.g., heavy items requiring express delivery, light items with standard delivery).
Tracking gift card usage and balances manually was becoming cumbersome. It led to inefficiencies and potential errors in managing customer transactions and redemption.
Solution
We implemented product variants with configurable attributes (Color, Size, Fit) and excluded unavailable combinations. This enabled users to view accurate stock levels and product images, streamlining the product discovery process and enhancing customer satisfaction.
Using Odoo's Sales Coupon/Promotion module, we stimulate loyalty redemption, enabling customers to earn points through orders and redeem them with promo codes or discounts. Point tracking was managed internally using partner tags for a seamless customer experience.
By configuring the "Pickup at Store" delivery method using Odoo's delivery methods configuration, we offered customers a zero-cost pickup option during checkout, along with real-time stock availability for smooth in-store collection.
Using Odoo's cross-sell and upsell features, we enabled dynamic similar, available, and suggested product recommendations. This helped users easily explore alternatives based on product attributes, improving engagement and boosting sales conversion rates.
Our team used delivery carrier rules with filters based on product tags (such as "Heavy Item" or "Express Eligible") in Odoo. This dynamically displayed the relevant delivery methods during checkout, ensuring an efficient and personalized delivery experience for each order.
Introduced digital gift cards with configurable values, auto-generated codes, seamless checkout integration, and automated expiry tracking. It streamlined redemption and improved backend efficiency.
Features
Custom features to streamline operations and improve customer satisfaction
Order management
Easily access your complete order history, saved addresses, and loyalty points in one convenient location. Manage everything with ease, streamlining the shopping experience for customers.
Invoice access
Quickly download past invoices, sales orders, and payment receipts. Keep all transaction records at your fingertips for better business management and customer support.
Loyalty tracking
Track and redeem your loyalty points seamlessly on eligible purchases. Reward your customers and increase retention by offering a smooth and straightforward points system.
Promo code application
Apply available promo codes directly during checkout and view past redemptions. Simplify the discount process for customers and increase conversion rates with easy promotions.
Dynamic delivery options
Delivery options dynamically adjust based on the selected products, ensuring the right method is shown. From standard to express delivery, customers get what they need when they need it.
Gift card management
Allow users to purchase and redeem digital gift cards via the portal. Offer flexibility in payment and gifting while boosting customer engagement and brand loyalty.
Design
Created a fresh and intuitive outlook on user experience
Tools & Technologies
-
Python
-
PostgreSQL
Odoo 18
Razorpay
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