Why Do People Uninstall Your Application?
Mobile Applications are becoming the heart of SmartPhones to access things quickly. Mobile app development services have taken the world by storm. People are using apps for fitness, entertainment, shopping, beauty, paying bills, messenger, etc. For this, it’s essential for the app developers to know the user demand and maintain that flow consistently. Competition is massive, and people need to do something unique for getting more & more downloads.
Based on the analysis, we’ll find 90% of users uninstall mobile apps after trying out the app or after 30 days of usage. People are spending thousands of dollars to acquire users and to increase retention. But you need to have a smart plan and allocate more efforts to avoid uninstalls. An app will be considered as the real hit only if it gets downloaded by the user. And after the installation process, the user uses it without uninstalling the app. It's an understandable situation that not every app satisfies every single user; sometimes, it does not work according to user demands. It is one reason for the app & the user does it frequently when he finds the app of no use.
We always talk about what to do to develop the best mobile app, but we never talk about How to prevent your app from getting uninstalled by a user.
Below are some essential reasons that show why people uninstall your application
The primary causes of user dissatisfactions are:
- The utility of the App
- Performance of the App
- Credence of the App
- No longer use of the app
- Limited storage space
- Too much advertising
Like several problems, knowing the reasons behind the growing number of app uninstallations will help in preventing to an extent. Many mobile app development companies today are using below critical reasons why users abandon an app.
False App Impact:
After referring to the app’s features, name, and icon, a person installs an app. After using the app, if a user didn't get convinced with the app functionality, then they’ll feel frustrated & will end it by uninstalling that app. Also, it will make a huge negative impact on the app on the market by the mouth publicity. It may harm your app's reputation among all people, which can turn into a significant loss.
App taking long to get started or Gets Crushed in Between:
After installing the application in the SmartPhone, a user will expect to face a fast and smooth experience while running and accessing the app. The user’s patience level is low; if they do not find your app worth it, then they will hardly take a second to uninstall your app. To avoid a significant loss after doing hard work in the app development process, it is essential to test your app before you launch it in the market. You should check for all the bugs and errors before the app launching.
Too much Battery consuming by the Application:
A user always needs such an app which is efficient in all the aspects. Battery eating will not at all tolerate people because of the application. As already, people are facing battery consumption in their SmartPhones because of the various background functions. If this happens, then a user will be forced to uninstall the app.
Tons of ads in the app:
It's true that with these inner ads in the app, people can earn more. Dedicated Developers keep this thing in their mind while the app development process and insert different apps. Users also understand this, but when the ads interrupt the app's access, he will get frustrated and will be forced to uninstall the app.
Taking Private Records without Permission:
Most of the applications take users' personal information and run the app. But it is essential to grab a user's permission before you access their private data. If this happens, then the user gets angry and goes for uninstalling the app.
Bulk of Notifications:
Notification is the best medium to keep the active interaction with the user and know his feedback about the app. But when the motive of sending notification changes and gets converted into unnecessary bulk notifications, then users get frustrated with this and uninstalls the app. So be aware of the notification sending to the user.
Login Process takes too much time:
Usually, the login process required for taking general information of the user, and many applications use this process before they allow a user to access the app. If the procedure is lengthy and time taking, then a user will get irritated. It will result in the uninstallation of the application by the user. So, make sure that your app doesn’t ask for the long-form filling process, and that too taking a long time in the login process.
User Experience is the key to app success:
In an app, UI/UX is the essential feature which is needed to get applied in the best ways. An app required the best UI/UX design for gaining the user’s attention. Also, it is essential to keep the simple & clear navigation in the app. When a user uses the navigation in the app, he should be clear about the direction and functioning of the application. If he didn’t find anything convincing and got confused while using the app, then definitely deleting the app is the last option for a user. You also need to consider things before mobile app development.
What are the statistics on Why Apps are uninstalled?
- Based on ITR, uninstallations did due to the complex registration process. One needs to avoid a long-drawn complicated signup process with providing a social login option.
- 60% tends to uninstall as the app takes too much space on device memory.
- 70% uninstall due to annoying notification and push notification popping up too frequently
- Poor landing speed where initially users wait for 4 seconds and less. So, it’s reliable to reduce the load time of your app without any visible loss of quality.
- 20% of the end-users will stop using an application due to the amount of data consumed.
- 30% of the uninstall was done due to lack of security and privacy issues.
What are the app design strategies that we need to hold on to avoid uninstallations?
- Developer need to make sure that the app is accessible to all screen size irrespective of the devices
- Give simple, easy and another setup information clearly
- Localize global apps in multiple languages
- Also use anchor text, appropriate links, and navigation for better user experience
- Avoid overloading functions of the application which leaves the user confused
Understand the Mobile App Marketing Plan for Startup
Users can create an excellent app monetization and user acquisition strategy before app development processes begin. One of the essential things one needs to consider after launching your app is user retention. Develop an app that people love to use. If you’re still confused about how to develop a mobile application, which platform to choose, how to earn through a mobile application or how to market the app after launching? Don’t worry, as we are here for you.
AgileInfoways is continuously working on several mobile application development projects given by the clients. Our app development team is highly educated in the app development process and has full knowledge to work in the right ways. We work with the entire proper flow for developing the best app for our valued clients.