Best Time for Social Media Posting
One of the best ways to amplify your brand is by creating excellent content. But only the content isn’t enough to post on each social media channel all that matters is social media posting time. So how can we know the best hours to post on each social media channel?
Unfortunately, we cannot have a perfect answer where people browse on the social network, and for businesses, we can get different times and days that suit them best. Moreover, timing varies depending on the specific audience and industry. One of the ways we have found here is the social benchmarking tool Unmetric that has helped 300+ brands on social media and divides the results into B2B and B2C industries.
There are several marketers out there who know how to reach their audience. They understand how user engagement is done based on Location, Occupation, and demographics. By experimenting the researcher has found the best times to post on social media depending on various types of content they’re posting.
If you want to start from your data, then use Google Analytics and set up to your site as you’ll be able to pinpoint the referral traffic based on the platform used. Check the leading market research resources on Smart Insights, and We are Social to get most updates. According to sprout, they have provided industry-specific insights with in-depth knowledge of social media platforms.
In this article, we’ll break each social media platform based on timing and post share recommendations using various social media management tools.
Note: The facts and figures for different social media platforms listed below are taken from the sprout social site. They have dug the information brilliantly with uncovering additional personalized insights.
Best Time to Post on Facebook
Facebook is one of the populated social platforms that connect with the audience and share content that drives genuine engagement. It uses a platform that emphasizes family, friends, and meaningful connections. The best time to post on Facebook is on Wednesday from 11 am to 1 pm. The consistent day is weekdays from 9 am to 3 pm. The worst day is Sunday, that has the least amount of engagement. Lowest engagement is observed before 7 am and after 5 pm.
If we take Facebook usage-based on Key Demographics
There are 75% of females and 63% male using Facebook. Where 73% are Urban, 69% are suburban, and 66% Rural based on Location. 69% have less than $30k income, 72% have less than $74k income, and 74% have $75k+ in revenue.
Best Time to Post on Twitter
As we know, Twitter is mainly used for business, and we can post during lunch hour, i.e. from 12 pm to 1 pm. Well, we can schedule before lunchtime, so it tends to grab more attention from readers. One can post from Monday to Friday to help the user increase social media engagement. Whereas Wednesday is the best day to post on Twitter and weekends are the worst day to post.
If we take Twitter usage based on Key Demographics
There are 21% of females and 24% male using Twitter. Where 26% are Urban, 22% are suburban, and 13% Rural based on Location. 20% have less than $30k income, 20% have less than $74k income, and 32% have $75k+ in revenue.
Best Time to Post on Instagram
Today we see a massive increase on Instagram with over 1 billion active users. It’s a platform that promotes a social experience and opportunities to promote goods. It allows brands to connect with consumers through video content. The best time to post on Instagram is on Wednesday at 11 am and on Friday from 10 am to 11 am. The worst day is Sunday which receives the least amount of engagement. The lowest engagement is 11 pm to 3 am.
If we take Instagram usage based on Key Demographics
There are 43% of females and 31% male using Instagram. Where 46% are Urban, 35% are suburban, and 21% Rural based on Location. 35% have less than $30k income, 39% have less than $74k income, and 42% have $75k+ in revenue.
Best Time to Post on LinkedIn
Nowadays, LinkedIn has a significant increase in engagement and offers opportunities for lead generation. The best time to post on LinkedIn is from 9 AM to 10 AM and 12 pm. The best day is Wednesday, and the most consistent engagement is seen from Tuesday to Friday from 8 AM to 2 PM. Also, the lowest engagement day is on Sunday, and the least engagement time is 9 PM to 3 AM.
If we take LinkedIn usage based on Key Demographics
There are 24% females and 29% male using LinkedIn. Where 33% are Urban, 30% are suburban, and 10% Rural based on Location. 10% have less than $30k income, 26% have less than $74k income, and 49% have $75k+ in revenue.
Best Time to Post on Pinterest
The best time to post on Pinterest is between 8 pm to 11 pm as most of them are free during this time. Whereas, Saturday and Sunday are the best days to post on Pinterest. People tend to spend less time on Pinterest during working hours, so engagement is low.
If we take Pinterest usage based on Key Demographics
There are 42% of females and 15% male using Pinterest. Where 30% are Urban, 30% are suburban, and 26% Rural based on Location. 18% have less than $30k income, 27% have less than $74k income, and 41% have $75k+ in revenue.
Best Time to Publish Videos on YouTube
According to the trends, YouTube’s best time is in the early afternoon between 12 pm to 4 pm. So that most viewers can watch videos in the evening. Moving on to which day is best, then based on experiments, Thursdays and Fridays are the best days to publish videos as most viewers are free during the weekend. Also, you can try to post on Saturday or Sunday from early 9 am to 11 am to get the best results.
If we take YouTube usage based on Key Demographics
There are 68% of females and 78% male using YouTube. Where 77% are Urban, 74% are suburban, and 64% Rural based on Location. 68% have less than $30k income, 74% have less than $74k income, and 64% have $75k+ in revenue.
When can we determine the Best Time to Post on Social Media?
The posting time differs based on various industries and social platforms you’re using. The best way to determine is to post on social media and experiment. One can use multiple social media tools and schedule the post at various times and determine which time works best for your audience.
Moreover, do not forget to spy on your competitors. Keep a note and track their progress as to how they get high engagement on their posts. Test it out and try posting their way as each platform works differently to get the best results.
Social Media Management Tools
These tools will help to stay consistent while posting on social media. The social media tools will help to schedule several posts back to back and drive traffic back to your website.
- Sprout Social
Social Media Tools to create social content
- Post Planner
Social Media tools to Report Analytics
After posting is done on the social media platform, then you can track your efforts using a few of the social media tools to do analysis. One of the best tools is Google Analytics that decides the right times to post on social media.
Check the process (Below given screenshots are taken from oberlo website)
- Click on a custom report on Google Analytics.
- Select New custom report to start creating a new one
- Select the data you need to see in your report. Check the necessary report from Facebook where you need to fill in the appropriate fields.
- Save the report and view the results. You can check the hourly base where you simply need to choose an hour as a secondary mode.
- Repeat this for all traffic providers
- Start crafting social media schedule by using the above best time to post
Few other tools to get Report Analytics are:
- Proprietary Analytics
- Social Report
In the end, we can only give you an estimate about the best times to post on social media that works well for us. But it all depends on the industry, brand, and your specific audience. You can combine data of all expertise, research, and create your analytics with building a pattern of your tracked audience. Pinpoint the best time, boost engagement level, and propel towards social media superstardom.
According to Neil Patel, the best time to post on:
- Facebook – Afternoon on weekdays and during office breaks
- LinkedIn – On weekdays during working hours
- Twitter – During evenings and afternoon
- Pinterest – Post 8 pm on weekdays to late on weekends
- Instagram – Anytime on weekdays except from 3 pm to 4 pm
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