Email marketing is getting pretty much attention in many companies and always stays in the one of the top technique of all other digital marketing techniques today. So the cutting-edge email marketing trends are significant in this competitive tech industry. Not only email marketing strategies getting more innovative, but what customers need from an email marketing campaign is varies time to time. Today it’s all about the images that attract customers in emails & tomorrow it may be subject line that can be appealing for customers. It would be surely attention-grabbing to recognize what current year 2016 will carry for the email marketing for better online marketing promotions.
Emails are not dead; it is very much active as well as kicking. Email marketer now on-wards cannot overlook mobile any longer. Responsive design email marketing is necessary to keep pace with the latest technology. Take a look on some anticipated trends mentioned below.
- Mobile will be the main device to read emails
There is a high ratio of people who are using apps for the emails & that ratio is up surging very rapidly. In 2016 mobile access & opening of emails on mobile devices will exceed the number of desktop users by very huge margin.
- More weight will be provided to personalization
Recipients of emails are now interested in the messages which are addressed to their personal taste only. They don’t need extra useless emails that arrive every day in their mail inbox. So businesses need to concentrate on the engaging and interactive emails in which readers can actually take interest. It will help entrepreneurs to increase their conversion rates.
- Gmail Offers Support of Style & Media Query
Gmail web mail and Gmail App both strip out with important aspects. It includes Style support for the web mail users and CSS in theof an email by including @media queries for the app users. It will deliver great experience for mobile as well as web users. It will deliver responsive email designs that run flexibly on any devices.
- Utilization of Videos in emails
It is very easy to embed a video into emails with the help of HTML5 compare to click via the email. If you have a list of possible customers, send them a video; if you want to catch base with a customer, record a personal video; if your email to-do list panic you, record a bunch of short videos.
- More use of animation in email
People are not interested now in the traditional content marketing campaign in this world of digital arena. Animation in emails make them attracting and entertaining. So, create animated videos that are highly effective as individuals will love to take interest in animated email. Animation is very significant aspect which improves the importance to your content in marketing.
- Significant role of Social Media
Different social media platforms have an ever increasing role in today’s email marketing world. Social media is considered to be an ideal medium to create email list. The content of emails gets better by integrating some social media content. In 2016, email marketing and social media is coming more closer and becoming more connected.
- Dynamic content of email
Your audience expects relevant email content and with the help of dynamic content, it’s easier than ever to deliver it to your audience. Dynamic content changes with the different needs of recipients. It will ultimately help you to drive more clicks, conversions and revenue for your business.
- Modular design email templates will help
Implement modular design and reusable patterns into your email design workflow can enhance the quality and consistency of what you send through email and it speeding up your daily output as well. In 2016, modular designed template for emails will add the variety of look with the same email content.
- Consistent tracking will be important
Tracking of complete email campaign and adjusting consumers’ demands accordingly will be significant in 2016. In-depth knowledge of data regarding email opening, click through rate, accessibility, and business conversion rates; all these data driven metrics can just let you track results in details.
There are different email trends that will going to die in 2016 such as:
- Emails without the option of “Unsubscribe”
- Email sending without targeting specific audience
- Subject lines that lead your mails into spam folder
- Emails that are not responsive
- Emails that are not tracking the complete performance
To succeed in 2016, your emails will need to be segmented, brief, data-based, measured with performance, designed with mobile friendliness as well as highly focused. It is the systematic methodology that will make email marketing campaign standout in the market amongst all others. With the growing technology & diverse designing approaches email marketing now one of the rapidly transforming area.