Why it’s Important To Release Free Apps On The App Store?

    • July 14, 2016
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    The app stores are fully loaded with applications that are free of cost to download and install. In fact 80% of applications are free. But just because apps are free of charge that doesn’t denote they cannot get profit. Obviously free applications have massive revenue possibilities. In-app purchases and marketing of app enable app developers to make profit of their free apps.

    When a company releases an app, price will need to be considered. It's not always good to start an application that costs hard cash; most of the organizations are offering free application. This will bring numerous advantages.

    The major motive to release a free application is to achieve superior access and spotlight amongst the targeted audience. If your organization is aiming to get application attention among the largest group of potential customer, Make it free of cost is the exactly what you should do. There are number of app users who are always looking for the apps that are free to download and install.

    Free application will enable to get number of downloads in a very short time period. This will permit an organization to grab numerous clients that may pay money for a service or product in the future. We can say that it's also a good approach to sell extra products. An application that costs nothing will attract more number of audiences and deliver additional publicity.

    If you want to gain revenue from your free application, you can do it with ‘In app advertisements’. It offers different opportunities to the customers to find out new products and potentially offer helpful review as well. The advertisements might have the capacity to deliver the initial costs connected with the application. In-app purchases are another approach to grab profits with a free application. There are number of advantages that appear when any organization chooses to release a free app. However, these advantages will rely upon the development stage of the organization.

    It's not at all easy to profit from the free apps you have released in the app store. Few application publishers get profited, and still shockingly it is from few of their applications. Pricing and evaluation for any of the apps is a race to the base and the way smart phones and tablet users making use of apps makes the ordinary standards of advertising repetitive.

    How free applications get profits or make money than paid Applications?
    • Advertisements
    • In-App Purchases (IAP’s)
    • E-mail marketing
    • Amazon Underground for Amazon App Store
    • Subscriptions
    • CPI networks (Cost Per Install)
    • Sponsorships
    • Bundled deals
    • Freemium Up-sell
    • Upgrades
    • Affiliate Income
    • Selling Merchandise

    If we discuss about the paid applications, it delivers simple and very clear-cut way to deal with monetization. Individuals purchase the application directly from the app store and you can receive 70% of the profit in return. When it comes to free apps, the development methodology is completely diverse. The whole application will be available for free downloads. However the developers have to think of different approaches to make profit through it.

    So basic advantages of free apps are,

    • More downloads
    • Expectation of Users is very low
    • Increased positive reviews
    • Number of approaches for monetization
    • Covers Majority of industry

    We have applications for number of routine assignments. The applications are drifting every day & it is important for a business to benefit on their popularity. A great many people would lean toward downloading free applications that will help them in their everyday lives. However they have to discover the applications that are efficient, well known & afterward download those applications yourself.