The Hidden Agenda of Measuring App Performance with KPIs

    • June 17, 2020
    • Share :

    So, you already have developed an excellent mobile app.

    The next thing you can do is by measuring the performance of the mobile app. After developing mobile applications, you need a healthy base that can measure. Even when you got your targeted audience, you still need to market it and access your application’s success. Improve user experience with building a useful tool and rake more revenue. However, it’s just the beginning of the challenging journey to make your mobile application successful. The question arises "how do we gauge the success of an application?"

    One needs to consider the applications that vary as per the client’s needs and their approach to the market. Based on regular usage, which may change once or twice a month. A few variables figure out which applications remain and which get erased that helps to get your work done with ease. However, KPIs depend on client communication that conveys profitable and objective measurements as well that uncover the qualities and shortcomings of an application by a mobile app development company.

    Keep track of the essential mobile app marketing KPIs and metrics by discussing and analyzing the success of your mobile app. Users need to take some measures which will assist them in determining measures. They are:

    • User Engagement
    • User needs and Pain Points
    • User Retention Patterns
    • The functionality of the App

    There is imperative information that focuses on the arrangement and achievement of your versatile application for Mobile App Performance. It includes the following activities on the screen of the client as per their preference.

    Get to know the essential mobile app marketing plans for startups

    Event Tracking

    The more your analysis about user preference, the more value you can generate. All you want to know once the app is downloaded is how users use it and what are the keywords that attract them to increase your conversation rates.

    Application Optimization

    To modify the user experience and improvement of app success, the final step is to optimize the app, including its result with needed changes as per users’ requirements.

    Organic Conversation Rate

     It refers to the overall rate of conversation from purely unpaid aspects like search engines, organic ranking, word of mouth, and more.

    Paid Conversion

    Here, it will show the rate of conversion through paid channels. They're called social media ads and display ads. Using the app marketing KPI will tell you if your marketing campaign will increase your mobile app revenue.

    Get to know How free apps make money

    Uninstalls

    Tracking the uninstall is as important as monitoring the number of installs and downloads. Moreover, bulk sign-in is also a sign that there’s something wrong. You need to understand why the user doesn’t like or feature an interfering user engagement.

    Shares Grade

    It’s for those users who refer and recommend several times to your apps. The shares happen under context, including social media platforms and various other websites. As more shares, your app will get, the more the user will find it useful and valuable. It’s one of the app marketing KPI's that shows how your brand name is growing.

    Cohort Analysis

     An analysis to know when a user is "dropping off" of the application. You can improve retention by more engagement and reducing dropping off from apps by cohort analysis and know-how the process to know for how much time a cohort will stay.

    Rating Grade

    Rating is one most common thing these days as we used to check ratings first for any of the apps, so checking the ratings of users and performance of the mobile app to fasten users with your application. You know your app is excellent, but do your users share your view? This metric looks at how many stars your app got.

    Likewise, understanding what clients utilize your application for and the highlights they use the most make a benchmark for the improvement choices. There are other essential metrics as well for Optimizing iOS App Performance that can help you maximize your mobile app revenue for the long term.

    Know about a few mistakes to avoid when developing a mobile app

    Tracking and measuring help to identify with the value include the overall performance of application and device. You can screen the level of clients that arrive at your use over every 30-day time allotment to analyze maintenance. It can move toward becoming a critical measurement as a client obtaining since there is no expense to getting these arrival clients. Having a look at the client collaboration enables you to handle the obstructions that clients encounter.

    • User Information Metrics
    • User Engagement Metrics
    • Revenue Metrics

    1. User Information Metrics

    Now, create high user engagement. Understand the behavior of the user, optimize your app by meeting the needs. Below are some highlighted conversions to generate more revenue.

    • User Acquisition

    Allow new customers to understand your app behavior and download it. Customers can draw to your app in different ways, so use the best way to target the audience.

    • Device Metrics

    Users download your app from different devices. They use smartphones, tablets, and other devices to get information. Optimize your app and meet the device needs of customers.

    • User Location

           The location metrics will tell the user how well the app is suited for you. Make sure you understand the location of users which helps to optimize the app to broaden the target audience.

    • User Journey Mapping

    User journey mapping is essential for user interaction. It involves tracking the actions on the user’s screen. It includes several visited users and where they went after leaving the screen. So mapping is essential for the barrier to conversion, abandonment areas, and other pain points.

    2. User Engagement Metrics

    We know that user Engagement metrics are essential app KPIs. It will tell you how, when, and what ways we need for customer engagement. It enables metrics to understand user challenges.

    • Session Duration: It’s the period the user spends on your app. You need to measure this duration and need to understand how to increase engagement. Take advantage of user segmentation and understand the most time spent in your app.

    Read Also: Mobile App Development Checklist

    • Session Time: It’s an essential app marketing KPIs that uses session tracking and helps to highlight the area that requires improvement. The feature allows increasing factors like the crashing of app and loading time.
    • Session Interval: It’s a period between a user’s first session. It has short session intervals that suggest users are using the app more frequently. Here when the user finds more value in your application, they will return to your app. Besides, this will help to increase the number of active app users.

    Don’t miss the ultimate guide to mobile app development to penetrate in a cut-throat market. 

    3. Revenue Metrics

    Revenue is one feature for creating mobile applications along with its marketing. Metrics are going to help you to know how successful your mobile app is and can be improved where needed through Abandonment Rate, Lifetime Value, and Cost per Acquisition.

    Ending Up

    Optimize Android App Performance through measurement, optimization, and metrics signify with how well you reach to your customers to crack their problems. It's necessary to know the performance of your application for future decisions and updates and to identify most valuable as perusers. You can reach to your customers through the application stage and optimize to increase the revenue with the help of above KPIs

    Bottom of Form