Usability Testing vs. Customer Feedback – Which One is More Imperative?
For any business who are building a new website, the terms usability testing and customer feedback are important. There is a number of different interpretation of user experience that goes ahead to the different scopes of evaluation. The definition from ISO recommends that measures of user experience are related to measuring satisfaction in usability.
What most app development companies are mislaid is that the person who will ultimately go to use the application will be different from the ones who are doing payments for it. When finding a gap between available resources and the quality of the ending application, one can tend to begin with making an app on the basis of how customers want it.
Usability testing helps to understand what the end-users are anticipating from the services you are offering. Usability may seem like advanced science but it’s fairly simple. It need not be costly or tedious & need not bother about the complicated setup. Many times, usability testing can be very simple like just making a phone call, Skype, or discussing on Hangouts. Sometimes it needs to gather people and ask them to execute a task. If you have your wire-frames, you can generate prototypes, share them and monitor users by assigning them small tasks to complete the prototype.
Usability testing includes different components
- Errors as well as
Individuals concerned with usability testing are required to have abilities such as patience, listening to ideas, and openness to welcome any idea, and the most significant of them all is that they must have good technical skills of observation to fix the problems.
Once you have performed usability testing in one of your projects, it turned into an advantage for you & enhance your awareness. You can utilize these references when you are making a proposal. Rather than representing the final output of past projects, you can also represent the results of usability testing.
The cost of app development has considerably gone down with the swift app development technology. Everyone is capable to deliver the same application at very viable rates. In this era of competition, usability testing can be your exclusive differentiator in the process of making awesome experiences.
Check here Why Does Mobile App Development Cost differs from company to company?
On the other hand, customer feedback strengthens customer bias rather than offering any approaches for a step up. There are some other aspects as well as why you should go with usability testing compared to customer feedback for successful delivery as well as long-term customer relation.
Feedback from customers is varying forever. They have different suggestions for an app they want to create. When a customer makes a proposal he tries to include as much as he/she can. That generates uncertainty and disorders of priority. This creates multiple iterations during the process of product development. Usability testing absolutely resolves this trouble. It will aid a long way to freezing features & design patterns as well as a user interface. As this feedback has derived from users directly, customers will not be able to flourish them off simply.
With customer feedback, you have to perform too many surveys within a very short time period. Sending surveys too frequently can annoy consumers and lead to customer burnout. You can also face privacy issues while managing feedback.