About This Role
Planning and managing all SEO activities including onsite and offsite optimization, link building, and keyword strategy to increase rankings of all digital assets on all major search networks.Read More
Key Result Areas:
- Implementing effective search engine optimization (SEO) strategies developed by Sr. SEO
- Optimizing keywords and other SEO factors in web pages for search engine optimization
- Performing ongoing keyword research including discovery, competition analysis and optimization of keyword opportunities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum results
- Track, report, and analyze website analytics
- Develop and implement link building strategy
- Work with editorial and marketing teams to drive SEO in content creation and coordinating content publishing for blogs, PR, social media and other digital platforms
- Review technical SEO issues and recommend fixes
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Share new ideas on programmatic SEO, conversion optimization, and online customer acquisition
- Keep updated knowledge of latest trends, ranking factors and search engine algorithms
Additional Roles and Competencies:
- Knowledge regarding keywords, link analysis/audit, competitor analysis, and latest search engine algorithm updates, etc.
- Experience of Google Analytics, Google Webmasters and other SEO Reporting and Analysis Tools.
- Excellent written and communication skills in English
- Analytical skills
Qualifications- A bachelor’s or Master’s degree in marketing or a related field