The world of mobile applications seems to be getting increasingly passionate with more engagement. The consumers in this digital era are on the move and they are utilizing mobile applications to have all the information at the fingertips. It doesn’t make a difference in which category your business falls, mobile app can assist you to catch & retain customer engagement. Developers nowadays not only monetize application by selling them, they are also focusing on monetizing application engagement.
When it comes to the importance of consumer engagement with mobile apps, it’s not only sufficient to catch people in the door; you make them to stick for a long time. User retention and engagement is the basic thing for any sort of mobile apps. To take a deep dive into what exactly a user is doing inside the application you need to focus on,
- Amount of active users on the daily or monthly basis
- Amount of app Uninstall
- Amount of faithful customers
- Average Session length
- Retention rate
- Items users engaged with
- Number of items purchased or subscription
- Precise metrics
To increase mobile app engagement,
- Applications must be sufficiently valuable for consumers to get connected. A great application reflects best features of mobile site or desktop website. Building a compelling website is very necessary.
- Mobile Push notification can assist to engage your users when your application is not in an active state. Users are mainly opting for push
- notifications when they recognize what importance your application offers and how push messages will improve their experience.
- Your app wants a clean as well as informative landing page that enlightens users about useful application features. Landing page helps to make your app’s first impression very important.
- Maintain and develop the on-going relation with your admired customers and add more value to the user experience. This will boost probability that users will not avoid or uninstall your application after getting frustrated.
- Keep your currently existing users engaged.
- Advertise by making use of rich media which helps to drive more app downloads that is ultimately outcome of user engagements with mobile apps.
- Give users what they want actually. Target the features which encourage engagement among number of users.
- Make an awesome first impression on the client with world’s best application. A well-designed and developed app engages more users.
- Perform integration of social media networks into the application very strongly as facebook and twitter have taken growing market like never before.
- You also need to give attention on privacy of users’ activity and other stuff. Never steal any sort of information of users without authentication.
- Don’t deliver all the features from the beginning. You should get your users up to the bottom and then gradually expose the depth of your product.
- Measure, test as well as be ready to start again.
Keep in mind that the paid download is not the single alternative of happiness. Even the nominal details can be surprisingly delightful and enhance user engagement. To get success in user retention and mobile app engagement, face different challenges & engage more with users. It’s as simple as that.