Posted on March 28, 2016
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If you are an entrepreneur and running an online store, you keep on trying to boost your regular eCommerce sales and it’s obvious. Even though more and more people are purchasing online, most eCommerce checkout procedures are very tough to navigate through and have extremely high rate of abandonment. Having a good product does not always give best eCommerce conversion rates. We are in the age of customer & it’s necessary for web applications to attract customers otherwise they will shop from somewhere else. There are few tips that you can utilize to make your eCommerce conversion rates increases over the time.
- Individuals need to see what they are actually buying. If you want to boost your eCommerce conversion rates, all you need to provide high quality photos of products. Show the product from different angles and make them easily able to zoom.
- The role of product copy is to offer purchasers sufficient details, so they can without doubt convince themselves that it is the correct product for them. You should offer both, the concise version and the long version. The shorter version shows for whom the product is, what will it do and why it is superior. On the other side longer version should provide detail information that the users will not have a single query in mind regarding the product.
- Images are perfect but videos that indicate everything about the product is beyond the perfect. Photos and images have their limitations but videos are the next step before you feel actual touch. If you are not representing videos of your products yet, make it once and see the difference.
- There are more than a half of merchants who are offering free shipping of the product. Some offers always free and some have their own conditions. High shipping costs were rated as the number one reason why consumers were not satisfied with their online shopping experience.
- Shopping cart abandonment means the loss of a customer who is going through the check-out process of an online store. When shoppers leave products in shopping carts, convert this into a sale through a follow-up emails which reminds them what was left behind. Just keep in mind that you send an e-mail within a few hours so customers don’t have enough time to shop around purchase something else on a different website.
- Is there any necessity for visitors to sign up before they checking out? The answer is NO. The analysis shows that shopping cart abandonment is on its top level when individual reach a sign up form in order to check out. There is no need to be greedy as there are different other ways of getting people to signup.
By utilizing one of the instructions and tricks you will enhance your eCommerce conversion rate. Experiment these different solutions which helps you to get better with your eCommerce website.