Posted on March 8, 2016
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Mobile apps are the buzz of today’s era. Individuals utilize mobile applications to fulfill a wide range of tasks easily. Today, all users of smart phones understand what mobile apps are and from where to download it. Consumer centric mobile apps such as Candy Crush, What’s App, Facebook are well-known to the world but there is another side of apps as well which is gaining attention. Manufacturing as well as different business units have realized the importance of mobile apps. Mobility adds huge importance to businesses and even decreases the cost concerned with production. Businesses which are looking to expand productivity and reduce fixed operational cost find a big support in enterprise level mobile app. The tendency of utilizing mobile application among the employees have made the businesses realize how significant enterprise app in today’s era. What Differentiate Apps? Consumer experience is all about the control as well as conveniences of end-user. In contrast the enterprise experience is all about enhancing productivity & enabling IT controls. One targets customers and one targets businesses. This difference is completely similar to the differences between B2C (Business to Consumer) and B2B (Business to Business). Enterprise level apps are more complicated compare to Consumer Centric apps. Developers of enterprise apps comprise deep expertise of several business related procedures. They are smart enough to recognize different areas of enterprises that can be addressed greatly by enterprise mobile apps. Enterprise mobile apps are based on the target to enhance business procedures; so it is necessary to integrate it with already existing system in the organization. Whereas consumer centric mobile apps either contain back-end or stand alone; it depends on the objective of its conception. Generally enterprise apps simplify complex and hefty processes of business and make it smooth for employees to get easy work with it. Professional experts of enterprise app development earn more than the consumer app developers. The number of software developers working in the enterprise sector has increased massively over the last year. Enterprise vs. Consumer Startups Startup founders face number of challenges by depending on their audience. Here’s what you need to know:
- In consumer startup, customers are gained with the help of marketing strategies. An enterprise start up that is selling paid product, gain business with the help of a sales oriented team.
- The ROI associated with enterprise startups is hard to predict as sales cycle is very long and it’s unpredictable. Getting initial customers is tough but once you do the consumer startup receives good response.
- The level of security promised by enterprise startups has to be very high compare to consumer startups as it comprises sensitive data of clients such as credit card details, bank transaction details, medical details and many more.
- The growth of consumer centric apps is expanding easily as marketing takes place through media. The enterprise app growth is slow as it needs strong relationship with the entrepreneurs.
- The consumer startups are paying attention to the sales procedures by being one-to-one in nature. Enterprise startups have one or more decision makers.
|Consumer Application||Enterprise Application|
|Teams||Single Product Team||IT department, Non-It department, Third party vendors|
|Application Topology||One App – Many users||Many Apps – Many users|
|Security||Twitter, facebook||Active Directory, MDM (Master Data Management), MAM (Mobile Application Management)|
|Back-end Services||Geo-location, gaming||APIs of Enterprise systems|
|Distribution||Public App store||Integrated with MDM technologies, Corporate app store|
|Front-end Development||1-2 mobile development platform||Different mobile development technologies, Hybrid platform technologies|