Life has become simple, in this modern age of technology, with the augment of businesses investing in online mechanisms to attract potential customers and enhance the experience of their existing customers. Some of the most successful companies have been known to be persistent with their ideologies and actions of strengthening their relationship with new clients and prospects. So, how do they do that? What is that one thing that well-heeled B2Bs and B2Cs do that sets them apart? The ANSWER is… they instantly troubleshoot problems and promptly respond to their customers. If you are wondering how they do that, THIS article is for you…
Customer Relationship Management (CRM) is the key to resolving issues that range from major complications to the minutest obstacles faced by your customers. Of course, a person who invests in your business ought to expect support from you about six needy factors of CRM which is the simplest thing. The CRM software allows you to get a hang of not just the difficulties faced by your client but also helps you track their small needs.
The newest form of Customer Relationship Management is the Mobile CRM where your team can access data, streamline and interact with customers from wherever they are. Sounds interesting? Now, we are going to give you the TOP REASONS behind why getting a CRM Software is the best bet.
1. Grab Your Customer’s Attention
This is the age of online shopping and we both are parts of the same fraternity. B2C and B2B businesses grab eyeballs every time a potential customer looks for something they are in need of through search engines. It could be anything starting from specific kinds of foods, stationery, clothes, jewellery or even machineries, spare parts, or accessories. Now, when these customers actually run through their social media accounts or go through similar websites these adverts flash every time they check feeds.
According to IBM’s reports, 91% of e-Retailers have experienced a hike in their SEO ranking due to social media. An interesting fact that was revealed was that 74% customers make a decision of buying a product through social media references. Massive percentages and we bet social media is going to get stronger every passing day.
2. Ease of tracking Orders, Delivery Statuses and Payments
Since we run businesses it is inevitable to receive millions of calls from customers for inquires, purchase orders, delivery statuses, product exchanges, complains and similar concern. CRM software makes it easy for online sellers to get their head around sales and effectively running through the process of receiving orders, payments, dispatching them, tracking shipments, delivery and receiving customers’ feedback. This 360-degree process makes order management simple and helps the growth of your online business.
The growth of e-Commerce has made Customer Relationship Management one of most essential tools of storing, retrieving, tracking and upgrading customer information. According to Forbes, business experts have estimated that the application of CRM software will mark up its business to $40 billion in the year 2017.
3. Increased Efficiency, Quick Decision & High Productivity
The systematic approach that CRM software brings to your business gives a boost to the three most important aspects of increasing revenues,
Efficiency – Proper organization of work Decision Making – Ability to take actions quickly Productivity – Easy interfacing leads to boost your leads
The CRM software brings all your resources together at one place and connects them to stay updated with the latest developments of your processes. In the beginning, we talked about Mobile CRM briefly. It works best when your sales team is on the field. Your on-field resources can upgrade important details through their mobiles and can have the back-office work on the requirements of your client.
Still confused? Let us amuse you with these statistics… According to Nucleus Research, CRM pays back $8.71 for every dollar spent on your CRM Software.
Your investment in CRM brings you security, ease and magnifies your sales. If you are worried about essential data being leaked to your competitors, worry no more… Though CRM is used to centralize your process you can still control the data that is being accessed by your team. Give rights as per the needs of the department and you are set to secure your business like never before.
Agile Infoways is the high-end IT Company with an expertise in mobile application development, customer relationship management software, and game development, ERP solutions, IoT and more… Discuss your business with expert consultants and get the best solutions to integrate information systems that can organize your structure, support your growth and that can set you apart from rivals. Let’s collaborate!